Ganni is deeply rooted in Copenhagen and the easy-going and straightforward culture of the city. The Scandinavian heritage is essential to their design process, however they are not limited by its traditional minimalist expression. Inspiration comes from the bold girls of Copenhagen and around the world.
“Ganni Girls are playful, fiercely independent and uncomplicated - they instinctively know that fashion is about discovering your own style, rather than copying looks from a magazine. We design quality fashion that can be worn in different ways to suit individual style.” - Ditte Reffstrup, Creative Director